Northern Norway is a region with opportunities and competence. It is important for North Energy to communicate this. The company thus has entered into working relationships with a number of partners on contributing to the production of the television series entitled ”Sea Spray”. Its second season will be broadcast on NRK 1 in the best time slot starting in the autumn of 2011. A Russian version of the series will also be produced.

In the series, we watch students from Norwegian Folk High School Latitude 69 North in Malangen as they experience meetings with representatives from, and learn about, different businesses in the region.  None of them have any idea about what awaits them.

For North, it is important that business, culture and nature intersect, and that the oil and gas business is highlighted as an important industry for the region. We place an emphasis on communicating different aspects of oil and gas as an industry having important economic significance. The company wishes to use ”Sea Spray” and a long-term recruitment tool for the industry.

The company Medvind Media AS together with the Ministry of Foreign Affairs, University of Tromsø, Norwegian Seafood Export Council, Norwegian Barents Secretariat, North Energy and others are responsible for production.

The first season was broadcast in the autumn of 2010 and was deemed to be a success. It averaged just under 400,000 viewers.

Watch previous episodes of ”Sea Spray” at NRK's Web site: www.nrk.no